We focused on increasing the ad quality, designing dynamic landing pages, A/B testing different propositions and exploring new personas. The effort reduced the CPA in more than 50%.
When our clients love what we’re doing, we do more. We iterated campaigns on Facebook, Instagram, and content networks. In these new channels, we reduced the CPA even further, up to 90% for some audiences.
The growth experienced by the app granted Money Brilliant a $1.5M Series A investment. AMP Bank later acquired them. We love when plans come together.