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How obliterating your CPAs can take you from bootstrapped to Acquired by AMP.

How to kill a CPA.

We focused on increasing the ad quality, designing dynamic landing pages, A/B testing different propositions and exploring new personas. The effort reduced the CPA in more than 50%.

Killing it on SEM,
killing it on social

When our clients love what we’re doing, we do more. We iterated campaigns on Facebook, Instagram, and content networks. In these new channels, we reduced the CPA even further, up to 90% for some audiences.


First growth, then acquisition

The growth experienced by the app granted Money Brilliant a $1.5M Series A investment. AMP Bank later acquired them. We love when plans come together. ​​​​​​​

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