Our work » YourTea

High growth tea company gets serious about conversions.

Personas: From Man Tea to Fertility Tea

Our research included video capture, user testing, traffic flow analysis, heatmaps, qualitative interviews and quantitative surveys. The new personas, customer journeys, and interaction scenarios set the foundations for our CRO work.. ​​​​​​​

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Messages that resonate

The new variation increased revenue in by 28% and conversion rates by 14.5% compared with the control version. Not only did people buy more tea, but they also spent more on average.

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